A header for every season
An important component of the company’s marketing strategy was the promotion of particular seasons; world book day, Christmas, Halloween, Valentines day, etc. I pitched the creation of an illustrated scene that could be changed with each of these seasons, ensuring the site always felt relevant and giving repeat customers something new on every visit.
A head for every theme
Building on this concept was the creation of a central mascot for the website. Variants were then created for every theme, which could be applied to targetted marketing campaigns or updated across the website itself.