Mr Happy


Character Design, Illustration


Sureshots was the UK's fastest growing online retailer of fancy dress costumes. Halloween is their hottest time of year (surprisingly) and they wanted a creepy, unnerving character to launch a whole new brand and website. I wanted to avoid the normal Halloween cliches and go for something genuinely terrifying, while also amusing. We concluded that this particular character went a little bit far, but he's still got a special place in my heart.

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