Approach: Imbueing a character with character
Robyn Gallow is a character, around whom a moment of dullness will never be found. I believe this to be encapsulated in her work, which often hides deep complexity behind whimsical observations of the mundane and commonplace.
Ensuring her personality bled into the aesthetic of the site was (almost) as important as clearly showcasing her talents. Afterall, if she’d wanted something plain, simple and completely void of character, she could’ve gone with WIx.