Mr Happy

Brief:

Sureshots was the UK's fastest growing online retailer of fancy dress costumes. Halloween is their hottest time of year (surprisingly) and they wanted a creepy, unnerving character to launch a whole new brand and website.

Approach:

I wanted to avoid the normal Halloween cliches and go for something genuinely terrifying, while also amusing. We concluded that this particular character went a little bit far, but he's still got a special place in my heart.

Client:

Sureshots Fancy Dress, United Kingdom

Responsibilities and tools:

  • Creative Direction
  • Freehand drawing
  • Character design
A clown