Cryptic habitat use of white sharks in kelp forest revealed by animal-borne video

Brief:

Cryptic habitat use of white sharks in kelp forest revealed by animal-borne video, is a research project that observes and analyses white shark behaviour when swimming through a kelp forest in South Africa. Soon before the paper became published, lead author Oliver Jewell contacted me to produce something original to assist with the paper's promotion.

Approach:

This didn't need to communicate the results of the study, just encapsulate its themes as dramatically and engagingly as possible. I went with a digitally modelled, 3D steel sculpture of a great white shark made of kelp, inspired largely by Museum branding and jewellery advertisements.

Client:

Oliver Jewell, Southern Australia

Responsibilities and tools:

  • Art Direction
  • Lighting
  • Creative Direction
  • 3D modeling
  • Rendering
Steel Kelp Shark Sculptures Steel Kelp Shark Sculptures Steel Kelp Shark Sculptures Steel Kelp Shark Sculptures Steel Kelp Shark Sculptures Steel Kelp Shark Sculptures