Mr Happy


Sureshots was the UK's fastest growing online retailer of fancy dress costumes. Halloween is their hottest time of year (surprisingly) and they wanted a creepy, unnerving character to launch a whole new brand and website.


I wanted to avoid the normal Halloween cliches and go for something genuinely terrifying, while also amusing. We concluded that this particular character went a little bit far, but he's still got a special place in my heart.


Sureshots Fancy Dress, United Kingdom

Responsibilities and tools:

  • Creative Direction,
  • Freehand drawing,
  • Character design,
A clown